How to find out how many living people are in a group. How to view VKontakte group statistics. Evaluation of group statistics indicators

How to find out about the quality of participants in VKontakte groups? Bots or real subscribers? You will also learn how and why they gain subscribers.

Anyone who has already ordered promotion of a VKontakte group from SMM agencies or bought advertising on stock exchanges is probably familiar with the feeling. First joy, and then disappointment and the understanding that you were abandoned. It is also important to know about the presence of bots when you are in such a group.

What should you do to determine the presence of bots in a VKontakte group?

The first thing you can notice is that there are thousands of people in the group, but there is no activity at all (lack of normal comments, reposts).

Then we click “Search by subscribers” (next screen) and we see a completely different number.

Why is that?!

The fact is that the group is pumped up by bots. That is, non-existent users. Now I will show you how to look at the root and how to see the real, and not fictitious, number of members of the VKontakte community.

If you choose a group for promotional posts yourself or want to check a community from the advertising exchange (Plibber.ru) for lice, use the search for VKontakte communities.

ATTENTION! Don't get excited just by seeing the number of group members! Dig deeper. Namely, conduct a SEARCH BY PARTICIPANTS! (by clicking on the “Subscribers” or “Participants” block)

Most likely, a surprise awaits you. Because such a search, unlike the standard one, shows the real picture in the community

It was 10, now it’s 6.7 thousand...

Attention, if the difference in the number of people in the group when searching by participants is more than 20%, then the group is most likely pumped up by bots.

If it is less, it can be attributed to the error of the VKontakte algorithm when issuing results.

Additionally, if you are targeting your product or service to women or men separately, I strongly recommend setting the corresponding filters and see the number and proportion of them in the group.

Let’s choose, for example, a female audience:

From 6.7 thousand 1.9 - female audience.

The indicator of “dog” faces in the search for participants immediately makes it clear that the group is of low quality:

You can also check this way, if the group is regional. For example, a group of local cafes, schools. We simply select the country and city where the establishments are located. And if most of the subscribers are from another country or completely different cities, then we can say with confidence that the subscribers are “swindled” and there is no benefit from them. Since they are in a group and they don't come in.

How to get VKontakte subscribers - important features

I am often asked in VK private messages about how to get VKontakte subscribers. Personally, I don't do this. But then people write that they ordered a promotion there, and after a while the subscribers began to turn into “dog faces”. And what to do then? I decided to briefly add information here, maybe it will be useful to you. Let's start in order.

If you are the owner of a VKontakte group, then it is very important to have a good understanding of the statistics of your community. This is an important tool in making the promotion and promotion of a group successful. Now we will look at all the points in the group statistics, pay attention to what they indicate, as well as how to improve these indicators.

To go to this section, you need to click on the “you are in a group” tab and select “community statistics”.

The statistics menu will display 5 sections.

The first section is group attendance. Here you have access to an important graph that shows the number of visitors to your community per day. The blue graph indicates the number of unique visitors, and the red graph indicates the number of visitors who are already your subscribers.

It is important to pay attention to these numbers. For example, if the number of organic views is falling, it means that people are visiting you less and less often, so you should think about improving the quality of your content. But the speed of group promotion depends on the number of unique visitors.

You can increase these two indicators by advertising in other groups, as well as by carrying out mutual PR with other VKontakte communities.

In the top right corner, you can toggle these statistics, showing data for a single day or a month. Thanks to this feature, you can track which days are more active and which days are lower.

In the same section there is a graph that shows the gender and age of those who joined your group over the last month or week. The display of this statistics can be changed by showing it in the form of a chart.

If you have a commercial group, then this statistics is especially important for you, since your product may be intended for a certain category of people.

The following charts show the geography of your followers, which can also be viewed as graphs by clicking on the tab in the top right corner. Here you have access to viewing the geography of subscribers who have joined your group for the last day, week, month, as well as for all time.

Another not particularly important indicator is a diagram of the devices through which your community is visited. This statistics may be important for those who promote applications or computer programs.

Another of the most important graphs is “participants”. The red graph indicates the number of people who left the group, and the blue graph indicates the number of people who joined your group per day. In the top right corner, you can click on the tab and see the number of people logged in or out over time.

It is also important to monitor this schedule regularly. It is considered normal when the number of participants who leave does not exceed the percentage of those who joined the group, in order for there to be growth. The further apart these two indicators are, the better. If the red graph is higher than the blue one, then it is important to think about what you are doing wrong.

And another important indicator in this section is the number of bots. This statistic shows the approximate percentage of bots in the group. The lower it is, the better, since you will have fewer problems with the VKontakte administration. This indicator is also important for advertisers, as it shows whether subscribers are being recruited in a group or not. Although almost any group has at least a minimum percentage of bots, it is still not advisable for it to exceed 10%.

The second section is group coverage. This indicator is one of the main ones, especially if you provide advertising space, or, on the contrary, want to order advertising in this community. Here you can view coverage for one day as well as for a month. The most valuable graph is the red one, as it shows your audience reach. These measure the activity of your subscribers who repost. Viral reach is the virality of your content. The higher this indicator, the more attractive your site is for advertisers, as it indicates the number of audiences that see your posts but are not community members. Blue color indicates the coverage of all users who are and are not your subscribers.

These indicators can be increased by increasing the number of posts published per day, as well as through targeted advertising and advertising in communities.

In the same section, graphs and diagrams of the gender, age and place of residence of people who are included in the statistics of the group’s audience coverage are available. There is also coverage of the devices through which people see your posts.

How do these data differ from the gender, age, and geography statistics shown in the first “attendance” section? In the first case, data is displayed about those who directly enter your group, and in the second case, statistics about those who simply see your posts, both in the group itself and on the pages of your subscribers who add content to their wall.

The third section is statistics of activity in the group. Here you can view the number of likes, reposts and comments that are left in the group under posts. This is also an important statistic that will determine how attractive your group is to advertisers. You can increase these indicators through interesting content, as well as getting likes. To get people to comment on your posts, create polls or discussions in which you can ask their opinions on certain issues. An important indicator in this graph is green, which indicates the number of people who have hidden your public page from their news feed. This often happens due to low-quality content, or a large amount of spam and advertising.

The next section is community messages. The graphs in this section indicate the number of messages per day that are addressed to your group.
And in the last section you can view statistics of all posts published in your group. This way, you can view the reach of each post, the number of people who joined the group thanks to these posts, and also because of which post your group was hidden from the news feed.

Using these statistics, you can determine at what time your group is most active. This section will also help you identify the content that is most interesting to your audience.

But it’s worth replacing that this statistics section will only be available to groups that have reached 10,000 members.

By default, group statistics are available only to administrators. But in some cases, you may need to show statistics to those who are not community admins. For example, they want to order advertising from you, but before that they want to look at the statistics. To do this, it is necessary to open access to everyone.

To open it, go to the “community statistics” section and select the “attendance” subsection there. Scroll to the end of this page, and at the very bottom you will see the “who can see community statistics” setting. Select the “everyone” option here, then copy the address of the page in your browser and send it to the person you want to show the statistics to. If you have a price list with advertising in your group, you can copy this link there so that advertisers can see it.

It's no secret that now print and banner advertising are becoming a thing of the past and are being replaced by a new type of product promotion - social networks. After all, almost everyone has an account on Instagram, Facebook or VKontakte. So why not use them and yourself as an individual to make sales? Although speaking about VK, it is worth mentioning that PR and advertising there work better in groups or communities. And the main focus should be on active participants, that is, potential and regular customers. Let’s look at how to find out the most active participant in a VKontakte group, where to watch it and how to increase loyalty.

What is activity in the VKontakte group and why is it needed?

Activity in the VKontakte group is a composite concept that includes:

likes;
reposts;
comments;
subscriptions;
adding files;
leaving the group;
number of people in discussions.

In general, it's about how many people interact on your account and community. And the greater the response and feedback from people, the more popular the public is. This determines how many clients you will attract and how they will treat you.

Remember that before analyzing activity, you need to take into account individual settings. After all, in some communities comments are disabled or these are closed groups. This affects the reach and loyalty of users.

Why and how to determine the most active participant in a VKontakte group?

Most often, searching for the most active participant in a VK group is needed to hold competitions, awards and study the target audience. Then it’s easier to create a content plan and change the focus of your community. Plus - competitions and giveaways always attract more people thanks to reposts and the presence of a prize. The best tool to find out an active participant is Top Fan, and it is suitable not only for VK, but also Facebook. The activity rating is formed based on an analysis of likes, reposts and comments in the selected period of time. Many believe that Top Fan is ideal for finding active participants, holding sweepstakes and attracting new users.

The main advantages of the program:

Quickly increase the activity of other participants.
There is a blacklist, you can customize the application for yourself.
The rating is updated every day.

If you don’t want to install additional programs, just go to the statistics section on the community page, go to the line with the most active ones and see them. But remember that in the first case you will have to install the application on your computer and analyze everything there, and in the second you can check the activity from your phone.

Checking activity in the VK group

Studying activity in a group and finding the most ardent fans is necessary in order to become closer to the target audience, to understand who takes part more and what interests them. This way, you improve the quality of the community, set up your advertising target and attract more and more people. Another reason is to explore what content you like best. The best option in this case would be to study community statistics, which are located in a separate tab. When you go there you will see:

notifications about new posts – will tell you how many people have subscribed to notifications;
feedback will tell you how many people liked, shared, commented;

activity will tell you how many comments were left on the wall, how many photos were added, and comments were left on discussions.

Important! Remember that the analysis period can be changed. Just hover the cursor and turn the wheel on the mouse. Activity checking is available only from the main version of VK, namely from a computer.

How to increase activity in a VK group?

To increase activity in the group and attract new visitors, you can use special services or programs, depending on the goal you are pursuing. After all, there is not always time for independent promotion, and not everyone knows how to do it competently.

Then to help you:

– there is free and paid promotion. Suitable for newbies, here you can make money, advertise and analyze activity;
– will get likes and friends (even dead and non-existent ones). Everything is very simple here, you can use it on your phone and computer;
– here you will have voting, get likes and even comments;
– a serious and professional program, downloadable for PC, there is a free version and many functions inside;
VK is a tool for analyzing and promoting any VKontakte groups. Downloaded for your computer and synchronized with it.

Possible problems when checking activity in the VK group

There are also a couple of problems that arise when analyzing group activity, for example:

paid applications and programs - here you either look for an analogue of the free ones, or pay;
Some analysis applications are not supported on the phone - it is better to analyze from a computer. It is more complete and simpler;
data is analyzed only for a week or a month - just move the mouse cursor up and the period changes. You can view the history since the group was opened.

Conclusion

Analyzing activity is possible and necessary if you want to develop, become better and be at the top. You don’t have to be a genius - free promotion programs, analysis applications (when downloaded, provide complete instructions) and statistics can help.

Analysis and study of statistics is an important stage when working with social networks. After all, movement is good, but knowing the direction and seeing the reasons, as well as ways to improve, is simply necessary.

In this article you will learn about ways to view VKontakte group statistics. Most of them are free. The methods are arranged from more convenient and detailed to less functional.

How to view the statistics of a VKontakte group (any)

If you need a convenient and visual statistics of any VKontakte group(or pages of another social network - currently 12 are supported) the optimal service would be https://popsters.ru.

With it you can quickly and clearly do the following:

See which publications are the most popular(for the period you selected);
sort posts by likes, reposts, comments, Er engagement rate;
sort by post content - photos, videos, text, animation (and find out the most popular among them);
compare graphically simultaneously indicators of several groups;
global search for the best posts in all accounts by phrase, hashtag or word;
add your favorite posts to Favorites, creating various lists with the ability to publish via auto-posting (Novapress, SMMplanner);
view the numerical indicators of groups for the selected period (real number of subscribers, average Er of a post\group per day, number of comments, etc.);
study text material in groups using abstracting;
export statistics to Excel;
and other possibilities.

That is, you can see the dynamics of development both their own groups and others, study which publications are “viral” and the most commented. Learn from experience and improve the performance of your groups.

Analysis and statistics of VKontakte groups in the https://popsters.ru service begins with the selection of a social network in which the analysis needs to be carried out.

The service interface is intuitive and clear and now looks like this:

You can view any post you like in the original by clicking on the “Add to post” button.

Comparison of indicators in graphical form

To view or compare the indicators of several groups in graphical form, you need to:

Loading posts of the required groups for the same period (by first selecting the period when loading) is done to ensure that the data is accurate;
Click the “Graphs” button (point 4 in the photo above).

You'll see something like this:

Average activity of accounts by day of the week and by hour (if you choose the time for advertising in the public domain, then what you need)

Number of likes and comments by day of the week

Er day/post indicator (engagement) and a summary table of the main group indicators.

Search on social networks

Popsters has the ability to search for publications by phrases or hashtags in general, on social networks (in which you are authorized). Followed by:

Filter by attachment type (photo, video, text, animation);
sorting by likes, reposts, comments;
displaying information on publications in graphical form.

It looks like this:

For example, you can quickly and conveniently search for information about an event and then select the best material.

Summarizing text

Under the sorting buttons on the main page there is an option to perform “Text Abstracting” and “Search”. What are they for? Using this function, you can find out which topic works best in a group.

By clicking on the “Referring” button, the texts of all downloaded publications will be analyzed, and the most frequently used words and hashtags will be displayed to you (photo below). After clicking on any word or hashtag all posts where this word (hashtag) does not exist will be filtered, and the service will recalculate the amounts of likes, reposts and ER (degree of engagement) for all filtered posts.
The “Search” button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.

In general, there is a huge field for action.

The following service for viewing statistics of VKontakte groups (only your own)

This is the service socialstats.ru. Quite an old service, but it has useful functionality. You can scan (groups where you are an administrator): page/group wall, photo albums, popular groups among your friends.

I especially like the opportunity to analyze active core of the group(most active users). What can be useful in various competitions.

Rating of communities among friends

Unfortunately, you can watch and analyze only your friends. And group statistics only in which you are in administrator status.

And another way to find out the statistics of a VKontakte group

To view group statistics, you need to copy this address http://vk.com/stats?gid= and after the “=” sign add the id of the group whose statistics you want to view. To find out the group id, you need to hover the mouse cursor at the very top of the posts feed over the number of posts in the feed of the selected group and copy the address. This address will contain a numeric value, this will be the group id. It needs to be inserted after the “=” sign in the address above.

I recorded a small video for clarity:

The disadvantage of this method is that you can only view the statistics of those groups where administrators did not close the viewing option in the settings other users.

Outfits

Analysis of statistics is an important and necessary step for working in the world of social networks. Information in a convenient and understandable form using a dose of creativity allows you to quickly respond to modern trends and create your own.

All the tools discussed in this article have different capabilities and are suitable for different purposes. Thanks to its convenience and functionality (and the ability to analyze all groups and different social networks), the https://popsters.ru service is the most universal.

In most cases (about 99% 😉), these methods of viewing VKontakte group statistics will probably be sufficient. Good luck with your use!

P.S. If you found this article useful, please share it with your friends.

How do you like this thing? Probably convenient for working on a computer 😉 .