How to sell training online. How to sell your knowledge. Paid materials: payment automation

08.03.2018 Alexander Rylkov

Features of promotion.

Unlike other offers sales courses and other educational materials are promoted somewhat differently. Selling directly is ineffective, unlike advertising of goods or services.

There are several reasons for this, the main ones:

unpreparedness of the target audience to purchase;
the presence on the Internet of a large amount of free information, albeit of dubious quality;
a person's love for freebies.

The Internet is filled with information on everything from “how to hammer a nail” to “treating chipmunks.” Anyone can write an article or make a video on Youtube without being responsible for its content or truthfulness.

And people for the most part are looking for something that is free, or... at least cheaper, and it doesn’t matter that they are given something that doesn’t work or is downright worthless. They don’t want to understand that no one will share truly valuable information for free and spend their time creating material; for most, the main thing is a freebie.

The second aspect is why selling training directly to an unprepared audience is ineffective - potential buyers are at different stages of decision-making:

Cold audience - haven’t thought about the problem yet.
Warm - looking for different ways to solve it: free methods, independent experiments.
It’s even warmer - he chooses among the authors, reads reviews, etc.
Hot - searches for the proposed product.

Imagine you are selling a course on learning English through Yandex Direct. The user sees the ad and thinks: “Buy?!” Yes, I’d better do it myself somehow, or I’ll find free lessons.”

How to sell information products.

Multi-step or non-standard schemes are used here.

A simple example of multi-step sales is offering free but valuable material on the topic of the offer in exchange for contacts. In other words, a subscriber base is collected, which, through a specially customized series of letters, is prepared for the purchase of paid material.

Therefore, many affiliate programs of information products advise driving traffic to a subscription page with free stuff, and then they “warm up” the subscriber and offer to buy paid material. That is, the authors themselves sell coaching, courses or training, and the partner is paid an actual commission.

There are many schemes, you can list them, but just a list will not give you much.

I would like to draw your attention to what was written above - anyone who wants to learn something truly valuable and get a result, and not a set of “what to do” without “how to do”, buys information from experts in their field.

Only in this case will you learn working secrets and tricks and learn how to sell courses and trainings from different authors, and this will make very good money.

Read about my example of participation in coaching of one famous master in the field of affiliate sales.

How to learn and my result.

Everyone who does not want to stand still, learns something from someone, is looking for new ideas and information that will help in further development. This applies to both beginners in any business and those who have already achieved certain heights and results.

I decided to buy and undergo coaching by Igor Krestinin on making money in affiliate programs of information products, wanting to learn how and according to what schemes to sell information products, and in this short article I will describe my experience and feedback on the training.

How it was for me.

I immediately wrote to Krestinin on VKontakte that I would undergo accelerated training, without taking part in other events due to lack of time, to which I received the answer - “it’s a personal matter, good luck.”

Here is my office with training materials

General impressions.

I liked Igor’s positive attitude throughout the training - this appeals to me, and if someone is lost and lacks confidence, this positivity will charge and give strength.

Among other things, enough time has been devoted to tuning the subconscious to get results in the form of money. It seems that it is clear why everyone participates in coaching - but I also know the other side of the process, and what is given really energizes and motivates many.

In the very first video lesson, Krestinin repeats the conditions of participation stated on the invitation page for coaching - during the first week you can return the payment, and if after completing all the stages you cannot earn money, the money will be returned in double amount. That is, this is not a marketing ploy for an announcement, but reality, by the way, supported by a contract.

In this regard, the interest in positive results is understandable - feedback works great, no one is left alone with problems, everyone is “dragged” to the result, and all this happens in a friendly environment.

Sales course - how the training takes place.

The “standard” time for completing the course is one and a half months, but everything is individual. I completed it in less than a month. You can stretch out the study over longer periods, but it’s better not to let things slide, but to engage fully.

All training video lessons go from simple to more complex; there are many cases with working diagrams - how to sell training courses and other information products. Each technique discussed is presented in the form of a detailed plan of step-by-step actions 1-2-3 “do this and do that.” At the end of the lesson, you will receive an assignment, after completion and verification of which you will have access to the following materials.

If difficulties arise, all issues are resolved through support requests. The information given by Igor Krestinin is easy to understand and follow for beginners, so you can start from scratch and sell online courses from popular authors already in the learning process.

This does not mean that they will do everything for you: you need to think, try and experiment yourself - some proposed schemes and affiliate programs will work for you, some will not - in traffic arbitrage everything is decided by tests, but all the steps are so chewed that it will not work theirs is just lazy.

During the course of the lessons, online meetings are regularly held to analyze emerging problems; finalists are invited with their cases and affiliate marketing experts who provide valuable information for students.

In almost all videos, Krestinin voices tricks and tricks from his practice, each of which has been tested through personal experience and has considerable value. This allows you to take a shorter route to money, without stumbling over “little things.”

The training course offers various schemes for attracting traffic - here you can make your first money using free methods, and more complex and advanced technologies for increasing sales volumes. By the way, using these schemes you can attract traffic to any product - goods, services, and games.

My results.

How valuable is the information gained during the training process, and is it worthwhile? I started selling courses from other authors within ten days and receiving my first money. Then everything continues to grow.

Here are two short videos recording my accounts in two information product affiliate program aggregators. I’ll say right away that the amounts shown were earned in three affiliate programs over the course of about a month and a half (now the numbers are different). Products costing from 2 to 20 thousand rubles were selected for promotion.

Justclick:

E-Autopay:

This is despite the fact that I have never been involved in selling information products, but have arbitrated in merchandise, where the schemes are completely different.

Now to the question of cost recovery. I have them multiple times, and if you don’t consider yourself completely stupid, then you will have good results. In any case, they will help you with this.

Enrollment in the coaching group is limited in the number of participants and, as far as I know, at the moment there are only 5 free places left. If you want to learn how to sell courses, trainings and coaching and get a stable income, don’t wait.

Hello, dear friends. Today I will share my experience and tell you how to create a training course yourself.

As I promised earlier, I will share my experience and step-by-step scheme for creating my course.

I want to warn you right away, if you are planning to make your own course, remember that the key to success is discipline. Because without self-control you will not complete the work. And there will be a lot of it.

By the way, from the article you will understand what work can be delegated and how much to pay for it.

Before you start creating a course, you need to carefully plan everything on paper. Why on paper, because “paper will endure anything.” You should take a notepad or notebook, preferably A3 format. It is in this notebook that you will plan the entire process.

Planning a training course.

So, first of all, you must decide on the topic of the course and its format. I don’t think you should have any difficulties with the topic. Since you decide to create a course, you must understand this or that area. So follow this course. I know how to create websites, that's why I chose this topic for the course.

It is not necessary to create a video course; it can be an audio course or a book. For my course, I chose a video format, since only through video can I convey the entire process of creating a website. Perhaps an audio or detailed book would be better suited for your situation.

Having decided on the topic and format, we take a notebook and sit down to plan.

The first step is to plan the course itself and the timing of implementation. Write your intended title in your notebook. Don't be afraid to scribble, write what comes to mind and choose the best.

After you come up with a name, proceed to planning the sections and lessons included in them.

Tip: Leave a little space between the lines, as during the brainstorming process, many ideas come up and they need to be fit into the already written down plans.

When the course plan is drawn up, you can move on to planning the implementation dates.

Do what is most convenient for you. You can write down the deadlines next to each section, or you can write them on a separate sheet. The main thing is that you stick to these deadlines when creating your course.

On a separate sheet of paper, I wrote out the stages of creating the course for myself and then set the deadlines next to each one. And I carried this sheet with me as a reminder.

Recording lessons.
Creation of a selling website.

And keep this notebook or notebook somewhere nearby. Because you will write down ideas and adjustments frequently.

Recording video lessons.

If your course involves showing your actions on a computer monitor, then you will need a program to record video from the screen. I used Camtasia Studio for this purpose. I talked about how to use it and what analogues can be used in the article.

In fact, the program is powerful, but easy to learn. And even if you haven’t used it before, you can easily cope with the study.

The hardest thing is to record the video correctly, consistently, so that nothing gets confused and is clear to the viewer.

Therefore, I advise you to write a lesson plan and put it in front of you. Just the key points are enough. And when you record the lesson, you won’t forget what you wanted to say and you won’t have to do it all over again.

Don’t pay attention to any pronunciation difficulties or hesitations, relax and do your job. You can later remove all the “jambs” at the video editing stage.

If you record a video of yourself or what you or someone else is doing, then make sure you have a good camera, tripod, microphone and lighting. But I’m not an adviser here, because I don’t have enough experience.

Preparation of additional materials.

For those lessons where I used additional materials, I created separate folders and placed these materials in them. And in the course menu I made links to these materials.

You determine the format of additional materials yourself. Just remember that you shouldn’t add too much weight to the course. The buyer will still need to download it.

Creating a menu for the course.

It all depends on how many lessons you have. And how you want to present your knowledge. If there are few lessons, then you can number them, add additional materials, number them first, and make a file with tips on using the course. Pack all this into an archive and the course is ready.

This option works well for free products.

When you create a paid product, it is advisable to do everything at the proper level.

The menu for the course can be made in the form of an html page. If you know and, then creating such a menu will not be difficult. An html frame is created, all page elements are written and the desired design is set with styles.

For my course, I decided to make a menu using the AutoPlay Media Studio program, which allows you to create interactive menus for any project. The program is commercial. Although it is easy to find it on the Internet.

Working with the program is not difficult, and with mine, you can easily create a menu for the course.

Here I will only briefly describe the process. Create a new project. Next, set the size of the menu window. To make the menu look attractive, you need to prepare a background image. You create it in Photoshop or another graphics editor. The image size must match the window size. You can order this work as a freelancer if you are not good at design yourself. On the new freelance exchange, this work can be ordered for 500 rubles.

After adding an image, add menu items and attach the necessary video tutorials to them. Also with links to additional materials.

Save the project, and the course menu is ready.

Uploading the course to the cloud.

In order for your course to be downloaded by customers or subscribers, it must be placed on a cloud storage or file sharing service. For these purposes I prefer to use or .

You create an archive with the finished course and upload it to the cloud. Then you create a public link that the buyer will receive after payment.

The advantage is that you don’t pay anything for it, and the buyer will receive the material instantly. If, of course, he has a disk from Yandex or Mail. If not, it will download it without problems.

For owners of discs, there is the opportunity to open and watch the course directly in the cloud, without downloading it to the computer and without wasting time on it.

Creating a 3D cover for the course.

I already talked about how to create a 3D cover on your own in the article. « » . So take a look and evaluate your capabilities.

Ideally, of course, order an image for the menu, for the cover and design of the sales page from a specialist (designer). But such work will not be cheap. But that was before. Today, a suitable contractor can be found on the Kwork freelance exchange, where all work costs 500 rubles.

But, if you want to do everything yourself, then my article will just help you with this.

I also made the cover myself. It may not be a designer's work, but I'm pleased.

To find suitable images, I advise you to use resources with free graphics. I use Freepic and Pixabay. On these resources you can find suitable images and use Photoshop to create what you need.

Creation of a selling website.

To showcase your course, you will need a sales website. This is where your course is presented, all its advantages are described, and where your commercial offer is presented.

Such a site can be created using designers, services, or using a plugin for WordPress. Or you can do it yourself, using knowledge of html and css. Read the link above to learn how to create such a one-page website.

The advantage of a homemade one-pager is that it does not require any material costs and can be easily placed in a separate folder on your website, thereby avoiding the need to pay for a separate one.

Although, if you post your course on and expect to win the “Product of the Week” nomination, then you will still have to register a separate domain.

The biggest difficulty, at least for me, was creating a selling text. This is the art of creating a text that, upon reading, you would immediately want to buy.

Therefore, there are also two ways here: either go to your competitors’ selling sites and look at their tricks, or order the text from a professional copywriter.

Copyright confirmation.

A very important point is confirmation of copyright. Before you post your work on the Internet, take care of this.

You know, they steal everything. Even if you make technical protection for the course, it will still be stolen and this protection will be broken.

Firstly, according to law Civil Code of the Russian Federation Article 1257. Author of the work.

The author of a work of science, literature or art is recognized as the citizen whose creative work created it. The person indicated as the author on the original or copy of the work is considered its author, unless otherwise proven.

Therefore, you need to put your personal data on the images of the 3D course box, menus and video lessons. All video lessons must have a logo (watermark). In Camtasia Studio this is done at the video conversion stage.

Secondly, you need proof that the course was created by you and appeared before others.

To do this, you need to collect all your materials, preparations, plans, everything that you wrote down when you created the course. Next, you need to sign these materials (full name, current date, course name, address).

After this, you need to record your course on a disc (CD, DVD, Blu-Ray), and apply the details on a non-working surface, as with paper materials. This can be done with a marker or on a special printer.

Postage stamps with a date are ironclad and indisputable proof that you are the author and your copy of the product came to you before everyone else.

Do it, don't be lazy.

Connecting a payment acceptance service and an affiliate program.

When you have everything ready, both the course and the sales page, you can start connecting to the service through which payment will be accepted and where you can create an affiliate program.

This could be JustClick, E-AutoPay, Glopart and others. The difference between them is in reputation and terms of cooperation.

The simplest and most accessible of the above services is. You can connect and mark your course for free. And for using the service you will be charged a commission of 60 rubles from each sale. And 3% when transferring money to yours.

Easy and quick to set up and connect to an affiliate program. It is possible to display customer email addresses in mailing list services, create promotions and a combecker.

The service itself is excellent, but its reputation is poor. And all because a lot of “junk” courses are sold through this service. But this does not affect the operation of the service in any way.

I posted my course on Glopart. All settings took no more than 15 minutes. Set it up once and that’s it, then you just need to attract traffic and monitor sales.

Conclusion.

Using this algorithm, you will create your own course and start selling or distributing it for free. An important point in this matter is discipline and adherence to a schedule. You can create a course absolutely free, doing everything yourself. And the first sale will immediately go into profit. Or you can involve specialists in this matter.

It all just depends on skills and financial capabilities. But, in order to earn your first money on the Internet, you can do everything yourself, and use the money you earn to create the next course using professionals.

That's all I have for today. Friends, if you have any questions, I will be glad to answer them in the comments. I wish you all success and good mood.

Best regards, Maxim Zaitsev.

The creator of online courses for freelancers, Paul Jarvis, wrote a column for The Next Web about how he launched his project - how much money he spent, what tools he used, how he attracted clients.

Many people I know complain that the income their online course brings in does not cover the cost of launching it. Others are considering closing their course because the ongoing costs of maintaining it exceed the price they sell it for. And someone wants to create an online course, but doesn’t know where to start, and therefore gets stuck at the “Damn! I'm in a complete stupor!

There are many platforms and software options online for creating online courses. At first, all this seems very convenient, but when you start to count, it turns out that this is not very profitable.

I won't give you a magic pill, but I will tell you how to launch a course that will pay for itself no matter how many people buy it - 20 or 2 thousand.

Some of you will need affiliate programs. I have never contacted them, if someone promotes my course, they do it of their own free will, and not because they are paid for it. But I know people who make good money from affiliate programs. The fact that I don't want to use them is my personal choice.

In this article, I'll share how I launched my own course, The Creative Class. This happened on October 15, 2014. And although there are at least 8 billion ways to launch an online course, here we will talk about my personal experience.

Programs I use

I use four main programs that are interconnected.

WordPress for the site.
Memberful to create user accounts and hide content from those who have not registered.
Stripe to transfer money to my bank account.
MailChimp to run a newsletter that helps me communicate with students.

WordPress

Since I usually create websites on WordPress, I used this platform to create a website for my course. I created a special theme for the course, but you can use any one (free, paid, special - it doesn't matter).

Just make sure that it is interesting enough to make visitors want to buy the course. The design style you choose should flow throughout the course - from beginning to end.

Here are some things to think about when choosing a course topic:

Can you create a sales page on this topic that clearly showcases your course? You will need good visual design (photos, videos, drawings), reviews, as well as beautiful and visible “Buy” buttons.
How will the lessons in your course cover its content? Will you be able to use video embeds, PDFs, or other bonuses to download, discuss, and link to previous lessons?
Does the design match the course content? The design should fit into the overall tone of your course (the style of your audio or video podcasts or posts). For example, if your course is light, with humor and provocations, you should not use a WordPress theme that is suitable for a bank or insurance company website.
Is there a field in the theme where I can add a Memberful widget, and is this a good place to put it? This will allow you to add authorization without having to go into code.

Memberful

There are currently 334 payment plugins for WordPress. Not all of them do what we need, and some are so complex that even I couldn't figure them out (even though I've been working with WordPress plugins since beta).

This sounds a bit like an ad, but I use Memberful - it does what I need and nothing more. It is not “dumb” and does not provide any additional options. This is a simple plugin that allows you to choose which pages of your site to show to paid subscribers and which to the rest of the public. That's all.

Memberful serves as the glue. It connects WordPress, MailChimp and Stripe programs. Here's how it works: If someone clicks on the Buy button, they are shown a small form of the Stripe payment program. As soon as the money arrives in the account (almost instantly), a WordPress account is created for the user, and his email is added to the MailChimp mailing list. The newcomer receives a letter stating that the payment was successful and now he can enter the closed section of the site.

To start using Memberful, simply create a “Plan” in the settings panel, install the plugin, and link it to your Stripe and MailChimp accounts. As easy as pie. After that, you simply edit those WordPress pages that you want to be accessible only to paid users.

MailChimp

Although this step is technically optional, I insist that it is mandatory. Memberful may not add registered users to its mailing list, but I don't see any reason not to. Below are the benefits you will receive:

You will be able to send branded emails to your students.
You will be able to automate the support of new students.
You can keep in touch with students by sending them emails 3 days, 13 and 45 days after purchasing the course.
You can notify students about upcoming events, special offers, advanced versions of your course, additional materials, and so on.

For my course, I loaded MailChimp with a simple automated email sequence that does the following:

In addition, I send out regular newsletters after answering student questions once a month. If you need your subscriber list for something else, Memberful can add students who have paid for the course to another segment so you can send emails only to them (or, conversely, to those who have not yet paid for the course).

Another good reason I use MailChimp is because one of the main marketing tools for promoting a paid course is a free course. It brings me more income than any other source (not counting mailings). I will talk about this in more detail in the “Promotion” section.

On March 20–21, the first practical conference on online education will take place in Moscow, at which the most famous Russian educational brands will share their knowledge in the field of creating and promoting educational products.

Evgeny Lebedev

Director of Marketing and Product at Foxford Online School.

Assess demand

Marketing your educational project begins at the stage of choosing a training topic. If no one wants what you teach, then no amount of promotion or advertising will help you sell the course. Who, for example, needs courses on using mechanical abacus? But 30–40 years ago, this was a very useful skill for any grocery store salesperson.

You can estimate demand using several tools.

Search volume analysis at wordstat.yandex.ru. Formulate what search query is most likely used by people who could potentially learn from you. Check its frequency and assess seasonality.

Social media demand analysis. Formulate what people write when they look for something related to training and ask their friends and groups on social networks about it. Enter this phrase into the search and analyze the quantity and quality of the posts shown.

Study. The previous paragraphs allow us to study formed demand, when a person already has a clear need and is trying to satisfy it. But more often it happens that a person would be glad to learn something, but does not actively search for it. Then you can do your research. Create a questionnaire in which you tell about your educational product and place a pre-order form. Distribute this questionnaire to your friends and friends of friends. This way you will understand whether there is a demand for a similar product in your environment. It’s important that you don’t need to create the content itself to conduct this type of research. You only pretend that you have it, and thereby check the real need.

Provide the information correctly

If there is a demand and your expertise is in demand on the market, then it must be correctly presented to a potential audience. Make a website (or a separate landing page) and describe the benefits of studying with you.

Show that you are an expert

The most important competitive advantage in education is the name of the expert and his status. A programming course from MIT (the largest university in the USA) and a course from a talented self-taught person from Voronezh are perceived by potential audiences in completely different ways. Although it is not at all necessary that, from the point of view of effectiveness, the course from a self-taught person is worse.

If you are a recognized expert in the market, then don’t be shy about it. Formulate your achievements that are related to the course and tell the audience about them.

If there is no big name yet, then show your qualifications with the help of a portfolio, certificates, diplomas, tell about a relevant position and experience.

Create a training program

The curriculum allows the audience to understand whether this is what you will teach. The course may be called “Analytics”, but it consists 100% of theory. And a potential buyer is waiting for an internship. He comes for a solution to a problem and wants to learn how to work with databases himself.

Demonstrate that your training program will solve the buyer's problem.

In the program, it is important not only to identify the topics to be studied, but also to show what skills the buyer will receive at the end. You can go even further and “package” the skills into a specific benefit for the buyer: for example, showing what his resume will look like after completing the course.

Show the benefits of your course

How will your course differ from dozens of others? What makes it unique? If you can't answer these questions right away or are talking about the quality of the program and the awesome expert, then think again. All courses are taught by good teachers and are taught according to effective programs. At least that's what everyone claims. But they buy courses with unique advantages. Think of them and create them.

Find a reason to believe you

When presenting information, it is important that it be believed. Statements like “146% of students were satisfied” have not convinced anyone for a long time. Give your potential audience a reason to believe (RTB).

Effective RTBs can be:

Reviews from real students on the site confirm that studying with you will help you achieve results. The video format, posting them on your students’ social networks, calling for details from the students and their contacts will help increase confidence in the reviews themselves.

A free webinar where you will cover one of the topics of the training program and demonstrate your teaching skills and expertise.
Video (screen recording) from past classes or webinar with a short story on the topic of the course.

A promise to return money if the program is not suitable for the student. Only an honest promise with transparent rules.

Data on the number of course participants. This is social proof that the course is worth enrolling in. Just numbers are not enough to make people believe you; show your students and tell them what they managed to achieve.

Facts about the UX Design course, Skillbox.ru

Theses and reviews from students of the UX Design course, Skillbox.ru

How to start promoting a course

After quality content packaging, it’s time to start promoting it. In general, working on promoting educational content is not much different from working with other products. A basic checklist looks like this.

1. Define your target audience

young professionals who know the basics and want to improve their skills in order to get promoted;
experienced specialists from related fields who decided to change their profession;
mothers on maternity leave who want to learn something fundamentally new.

2. Set up analytics

It will allow you to determine the effectiveness of marketing channels and adjust your promotion plan.

3. Determine a set of channels for promotion

The main channels for promotion are usually the following:

contextual advertising;
advertising on social networks;
advertising on thematic websites;
publications in groups on social networks and in thematic media;
direct sales.

As a rule, if we are talking about a small, “craft” course, then the main promotion tool is advertising on Facebook and VKontakte.

4. Determine your test budget

Remember that your task is to pay less to attract a user than you will ultimately receive from him. At this point, you can work with two variables: the cost of the paying user and the price of the product.

Determine the starting price for the course based on an analysis of competitors’ pricing policies.
Launch a small advertising campaign.
If the ratio of advertising costs to sales revenue suits you, great.
If you are not satisfied, then try raising the price and see if the sales volume decreases. Or try lowering the price and see if the cost to the person paying decreases.
If the ratio is still not satisfactory, then call an advertising expert who will tell you whether it is possible to reduce the cost of a paying user by fine-tuning advertising campaigns.
If everything is set up correctly, but there are no sales and you are not ready to suffer losses, then we return to the previous stages, check the demand again and work on packaging.

5. Scale your advertising campaigns

If your content allows you to scale sales, then after finding the first marketing channel with a cost per paying user that suits you, launch a second channel, a third, and so on.

Features of educational course promotion

Despite the fact that in general the tools for promoting educational services do not differ from the generally accepted ones, there are several features that are worth paying attention to.

1. From the first days of a product’s life, it is very important to think about the so-called word of mouth, or more precisely, about your brand. If you conduct courses named after yourself, then your name is your brand. High-quality training, user happiness, and educational results are the minimum required to develop a brand. If everything is in order with the required minimum, then ask to leave reviews on social networks. Personally write to everyone who completed your training, ask for feedback and, if you liked everything, ask them to write a review on social networks.

2. Develop a referral program. Learning together is more fun! And your students can become your agents of influence.

3. Making a purchasing decision can take weeks or months. Therefore, the advertising you launched today may only produce results in a few months. Be patient.

4. In educational content and its marketing, it is important to maintain motivation. Without motivation, the student will not have good results and your product will not have a good reputation. To maintain motivation, introduce elements of positive reinforcement: motivational letters after completing homework, success stories of your students, bonuses for the best students. You can also work with negative reinforcement: for example, we call the parents of those students who miss classes, and the parents become effective educational motivators.

25 people came to the first stream, about 50 to the second. It is not yet scalable as a business, rather just a way to convey some developments to people. And earning money is a nice addition.

I decided to launch the course because I always manage to explain things clearly. And everyone says that this is one of my strengths. I tried for a long time to develop my weaknesses, but then I decided to try to do something using my strengths. You can say that this is a hobby, I always try to do something besides my main job, although all my hobbies are related to business.

I promoted the course through my personal network of contacts on Facebook plus advertising there. Because the audience relevant to the course topic lives there. I received powerful feedback from the first course participants and understood what I needed to do if I wanted to scale the project.

Alexey Kulichevsky

Director of Marketing at Osome.com.

It’s difficult for me and many of my friends to hire good marketers and analysts. There are very few people with the necessary skill set because no one teaches it. I have accumulated enough experience over 12 years, I love and know how to share it. There is enough material on the Internet on design, CSS and HTML, and instructions on working with advertising platforms. Maxim Ilyakhov teaches me how to write and edit texts better than me. But according to the analytics there was nothing. That's why I decided to make this course.

In a year and a half, 471 people completed it. It was included in the educational program of several universities. People are starting to list it as additional education on their resumes. I periodically receive feedback from entrepreneurs I know that my graduates really work much better.

In principle, I am satisfied, but now I see many shortcomings in the course: some topics could be covered more fully or clearly, several important topics need to be added. I'm very worried about my homework. I want students to get feedback as quickly as possible, but I can't check papers quickly enough.

I started creating the course by writing the first two lessons and making a page with a payment form on my knee. After that he wrote on Facebook: “Hello everyone. Look, I made a course here...” This produced the first 150 students. Everything was done so primitively that I signed each student manually: I opened Yandex.Checkout, copied the email, went to Mailchimp, inserted the email, and clicked “OK.”

After that, I had no time for advancement: I had a two-week head start, and then every week I needed to give a new lesson. If the topic was well understood to me and I had already taught it before, then it took just a week to write, edit and design the lesson. If at least something was unclear, it could take 2-3 weeks, because suddenly it turned out that the topic was more complicated than I thought.

The course contains 16 lessons; writing them took six months of work without days off. When I finished the course, I redid the landing page and posted on Facebook again: “Dudes, I finished the course and made a new landing page.” Well, that's all. I didn't promote it anymore.

Most important feedback: 150 sales in two days after launch. Firstly, I realized that the course was necessary and important. Secondly, I burned bridges. The money has been received, there is no turning back. I'll have to write.

Sergey Bolisov

Chief Distribution Officer to the website.

I consider my course quite successful. I don't run it as often as I'd like, but all launches have gone well. Operating expenses are minimal, I do everything myself, so I remain in the black. This year I want to experiment with participation formats and packages, this seems like an interesting scaling option.

The course was launched for several reasons. Firstly, I like to explain to people what I am good at and what will help in my work. I feel like I am helping them develop. Secondly, this is how I improve in the development and promotion of my own product - I hit the bumps on a small scale, so that later I can avoid this in large projects. And thirdly, this is additional money that I spend, including on charity.

I mainly recruit participants from announcements on my pages on social networks and on friendly platforms. Sometimes I ask you to post, sometimes someone does it on their own initiative. Often my announcements appear on Tilda’s social networks, and fairly well-converted traffic comes from there.

I don’t want to make a blunder, but I can’t communicate with thirty students every day. Therefore, after the first launch I realized that I would only recruit small groups. Not everyone will like this option, it’s like you’re artificially limiting yourself to a certain ceiling, but for now I’m more comfortable this way.

I also realized that people come not so much for knowledge and skills, but for feedback. It is important for them to have someone who understands this topic better than them to look, advise and guide.

One of the main insights: most of the time is spent not on classes, but on communicating with students.

Even if everything was explained in detail at the webinar, many questions will certainly arise. So I advise you to be patient. Well, it will take a lot more time than you think.

If you understand that you want to launch your own educational product, but you lack knowledge, come to EdmarketConf-2018, which will be held on April 20 and 21 in Moscow, at the Skolkovo technology park. At this practical conference on online education, top managers of leading educational companies will tell you how to create educational courses from scratch, promote and sell them. The conference can be watched online.

Instructions

Consider what services you can offer to potential students. Your courses should be somewhat different from those that already exist. Develop a concept for an educational institution. Even if you plan to teach a standard set of academic disciplines in the most popular specialties, try to introduce something completely new. Of course, in the future we will also have to monitor changes in the labor market.

Choose a room. In this case, it hardly makes sense to rent a separate building, make repairs, and equip it with the necessary equipment. Of course, a lot depends on what exactly you are going to teach. But in any case, try to find an educational institution nearby that has classes with the necessary equipment. This could be a school, college, or additional education institution. As a rule, the classrooms there are occupied for several hours a day, and the school management will be happy to rent them out for the rest of the time.

Select teachers and determine the form of payment for them. It is preferable to pay on a time basis, as is usually done in such institutions. It depends on the teachers how successful your endeavor will be. Focus on recommendations from people you trust. Some employees will have to be recruited through advertisements.

Buy or rent the necessary equipment if the premises you have chosen do not have enough of it. Order educational literature. Agree with one or more publishers or wholesale stores so that you can purchase additional books and CDs as needed.

Collect documents to obtain a license. The list can be obtained from the education committee of the local administration. Programs must also be submitted there. In addition, there must be documents for the premises, equipment and teachers.

Computer technology has come a long way. Nowadays you rarely meet a person who does not have a computer. But the question about the specifics of his work puzzles many. Meanwhile, almost everyone needs to know the basics of working on a computer. But you don’t always have time to take courses or re-read tons of literature.

You will need

1) Computer
2) Media Player Installer
2) Microsoft Word Installer
4) Browser

Instructions

Turn on the computer. We are waiting for the system to load. Typically, many users have a Windows system, the principle of which is based on working with dialog boxes - the interface. After loading, we see the desktop in front of us. It can contain main folders, files, documents. In the upper left corner there is a shortcut “My Computer”. When you open it, you will be shown a window that displays system disks, hard disk partitions, and disk drives. Essentially, disk partitions are your information storage.

Let's move on to creating folders. A folder is a very important element created for storing and organizing information. For example, if you have a lot of different items and you want to sort them. We create folders of different artists and genres, and add the existing ones in accordance with the folders. To create a folder, you need to right-click, then select “create”, and select the “folder” sub-item. After this we can set the folder name. To change the language, you must press the key combination “alt+shift” or “ctrl+shift”.

The next step is learning how to select, open and copy information. In order to select a file or folder, you need to left-click on it once. By clicking and holding the left mouse button, you can move your anywhere. To open a document, double-click on the left mouse button. If you right-click on a file or folder, a menu will open. Select Rename to rename the document. To copy, click “copy”. After that it goes to the folder or section where you need to copy this file. Press the right mouse button again and select “paste”.

To listen to music or watch, you need to install special programs called “players.” To install, you need to open the installation file (install.exe). The installation window will appear. Just follow the instructions and the installation will be completed in a few minutes. The program will automatically detect video and audio files, and all you have to do is open them. In this way, any program. Please note that shortcuts to the installed application have appeared on the desktop.

Special programs are also used for typing text. Install the Microsoft Word program or use the standard operating system offered to the user.

Now about accessing the Internet. To use Internet resources, you need to register its connection. After this, you need to install a browser - a program for viewing pages on the Internet. The most popular browsers today are: Opera, Mozilla, Internet Explorer. The latest browser is already built into the operating system. Open your browser and enter the website address in the address bar. To search for information by word or sentence, go to the search engine website and enter a query in a special line. In many browsers, there is a special line to the right of the address bar that allows you to process the request in the corresponding search engine. Therefore, you can enter what you are looking for there.

Video on the topic

note

Everyone masters the computer differently, some start playing games and the maximum of their knowledge comes down to how to turn on the computer and run the game, other dummies take courses, which is also certainly not a bad way, and still others try to master it themselves. Who's wrong? In fact, you shouldn’t force yourself to learn a computer all at once.

Helpful advice

To benefit from such an expensive toy, application programs (software) are used. For example, with the help of one program you can calculate a balance sheet, with the help of another you can prepare text documents, and a third one can play music files perfectly. But it’s not enough just to have the right program, you need to learn how to work with it.

Fewer and fewer people don't know how to use a computer. But still such people exist. That's why there are many different computer training companies. It's not cheap compared to the material they offer. Therefore, to train your friends and relatives, you can do it on your own and for free.

Instructions

Teaching how to use a computer is not an easy task; it requires time and calm. It must be remembered that most people who sit down at a computer for the first time simply do not understand how and what is in it. Therefore, there is no need to be nervous, but rather be patient. First of all, outline your curriculum. It is necessary to indicate only the most important and necessary training. Start with the simplest things. From moving the mouse cursor to using simple programs.

When studying at computer you must give the most necessary. First, the learner must understand the hierarchy of system components and devices. Explain the operation of all parts of the computer, interaction with input and output devices. Next, explain the essence of the operating system and data storage on hard drives. In a word, give a theory. There’s no way without her.

Secondly, when starting a theory, do not try to give everything at once. Start by creating folders and files on your computer and locating them on your hard drive. Explain the process of copying and pasting various elements. After that, proceed to installing programs. Here again, get distracted by theory. Explain the main types of programs and why they exist.

The third point of your training program should be application practice. Traditionally, it begins with learning text editors such as Microsoft Word. Word training should be extensive. The student must learn to freely create and edit any type of document.

Next, continue introducing the user to the programs. Start learning to work in graphic editors, antivirus applications, office applications, and others. The more the student uses programs, the faster he will understand the essence of working with a computer and will be able to automate his actions with its help.

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How difficult it is sometimes for a person who has never dealt with computer, learn to work with it. He believes that he will never master this complex technique. The fear of being insolvent pushes people to abandon the computer altogether, explaining that they can easily do without it. And they are wrong. The computer is increasingly becoming part of our lives. And mastering it is not that difficult. You can even become a confident PC user in a short time.

You will need

- computer;
- books on computer topics.

Instructions

Next, sign up for special ones. Fortunately, there are now a huge number of such courses. Groups are formed by age, according to the degree of computer mastery. Ask your friends to help you find special courses for users on the Internet. As a rule, it costs little money, and you will gain experience.

But there is another way. You can learn to work with a computer on your own. To do this, purchase it from a store for beginners. Don't take the first one you come across. Right in the store, look through it, see if everything is written in a language that you can understand. Then sit down at the computer and follow all the recommendations in the tutorial. A few lessons and you will feel much more confident. Much will become simple and understandable for you. In the future, you will become more interested in working on a personal computer.

If questions still arise, you will find answers to them by pressing the F1 key. It calls up the help that you have on your computer. In the window that appears, select the section about which you have a question. Find the right answer among the computer prompts. Please read it carefully. If necessary, perform these operations to remember how a particular function works.

The help also has a line where you can enter a question that interests you. If it is in the help, the system will provide an answer to it or offer similar questions with ready-made answers.

Helpful advice

If it’s easier for you to communicate not with a machine, but with a person, but you don’t have the money or time for paid courses, ask a friend to help you. Among your friends there will probably be a person who knows enough technology and is patient enough to explain the simplest things clearly and in detail.

As more and more people want to learn computer skills, computer courses can become a very profitable business. However, to start your own business, you will need to do serious preparatory work. It consists of several steps.

Instructions

Develop a business plan for a future private enterprise. It must include the following mandatory sections: name and type of organization, form of ownership, type of activity, marketing strategy, economic feasibility, information about the qualifications of employees and the advantages of the enterprise. You can try to draw up a business plan yourself or turn to the services of specialists.

Determine the starting capital of the future enterprise. If your financial capabilities are small, contact the bank to get a loan to start a business. Your business plan will be reviewed, and if the bank is happy with everything, you will receive the required amount at interest. Find out in advance all the conditions, when and how much money will need to be returned.

Rent and equip the premises. Remember to comply with the required sanitary standards, as well as fire safety rules. Study all regulatory documents and be prepared for inspections.

Decide what you will teach. This could be a course for, training in working with professional programs, or training in programming, working with hardware and administration. Course fees will vary greatly. Their volume is calculated, as in school, in academic hours. Basic course – 8-12 hours, professional 48-52 hours. The cost of a short-term course starts from 6 thousand rubles, and long-term professional training – up to 30 thousand. It all also depends on the level of knowledge of the teacher.

Select teachers. These may be employees of technical schools and institutes; as a rule, they strive to find part-time work.

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The ability to work on a computer in the modern world is a necessary skill for almost every person. How to teach a person to work on a computer? This is a question that requires more detailed consideration.

You will need

CDs with training programs, methodological literature.

Instructions

Then it is necessary to form a person’s ideas about the principles of the structure and operation of the operating system that is installed on the computer. The student must understand the desktop, what file storage of information is, know the units of measurement of information, and imagine the entire architecture of building root directories and subdirectories.

First of all, it is necessary to teach a person such simple things as turning on, creating a text file in the Notepad program, saving this file on the hard drive, copying, cutting, creating and copying shortcuts to the desktop, creating folders and working with them.

When the student gains basic skills in operating files and folders on a computer, you can move on to studying the Microsoft Office software package, the main programs of which are Word and Excel.

When learning these programs, as when learning any other computer programs, a beginner should first of all pay attention to the button panel and study their functionality. Knowledge about the so-called “hot” keys and their combinations, which make it possible to quickly enter a particular command, will also be useful. Typing speed is developed through systematic practice sessions.

It is better to start getting acquainted with the capabilities of browsers, the Internet, e-mail and other programs related to the World Wide Web when a person has already mastered basic computer skills.

For successful learning, you can come up with various tasks for the student: for example, on drive C, create a folder named “Photos”, rename it to the “My Documents” folder, copy this folder to drive E, paste a text document into it, archive this folder with the WinRar archiver, creating a self-extracting archive, unpack this archive, etc.

Recording information on removable media is also mastered through systematic practical training.
Daily lessons with a student on the computer and a serious approach to business will help you quickly turn a beginner into a confident user.

Helpful advice

Use methodological literature and educational CDs.

The computer is used in almost all areas of activity. One way or another, you will have to face him. Therefore, learning how to use a computer should be one of the primary tasks for those who are not familiar with it.

Instructions

There are several ways to learn how to use a computer yourself. The first of them is to independently acquire skills - through trial and error. The second method involves using a self-instruction book, which takes you step by step. The third option is to watch training videos, where the learning process will be shown using a live example.

Many users choose self-paced learning. This method is suitable for people who quickly learn new information and have experience working with technology. Depending on a person's abilities, self-study may take varying amounts of time. The disadvantage of this method is the inability to study the nuances.

Learning how to use a computer using books for "" is one of the most common options. It is more suitable for older people who do not assimilate new information so quickly and easily. The advantage of such training is that all the necessary information is already sorted out. Start studying the book from the first chapter. Repeat all the described steps on your computer, even if they seem too simple. Failure to do so can lead to knowledge gaps. If you are absolutely sure that you are very familiar with the information in a particular chapter, skip it.

To teach any specific activity on a computer, use more focused literature. There are specialized publications related to working on the Internet, with office programs, with graphic editors, etc.

Another option is to watch training videos. Launch and watch the lesson carefully. Then repeat the described steps on your computer. Do them step by step. Until the lesson is fully understood, do not move on to the next one.

Video on the topic

Computer skills are one of the main abilities of a modern person. This is especially true for employment issues, since PC skills are an important requirement for most firms and enterprises. The ability to work with a computer and the Internet opens up new opportunities and prospects for any person.

Instructions

At the very beginning of working with a computer, you need to become familiar with the operating system, in most cases it is Windows. Each version of this system provides a textbook - a guide to working with it and standard programs. The main programs are designed for editing text, working with pictures, audio and files. There are also entertainment applications, email clients and basic programs for surfing the Internet.

You should start mastering a computer with simple standard programs. Since in most cases they have a minimal set of functions and an intuitive interface. The minimum number of functions is convenient because it helps you avoid getting confused when working with the program. When using any new program, you should pay special attention to the “Help” tab, which is usually located in the top control console on the right side. It contains a description of the program itself and basic instructions for working with it.

We should also consider working on the Internet. Initially, you need to select a suitable Internet browser. A browser is a program for viewing Internet pages and sites. Browsers differ in the set of add-ons to suit the individual needs of the user, but the basic functions are the same for all. When working on the Internet, you need to pay special attention to the security of your computer and system. This is protection against viruses and other malware. There are antivirus programs and additional browser applications for this. Modern antiviruses have a universal purpose and protect not only from viruses, but also from hacker attacks and other possible threats from the network. This allows the user to feel calm and comfortable when working on the Internet.

Working with a computer is not a difficult task, as it might seem at first glance. Mastering a computer at the level of an ordinary user does not depend on age and education. Since most of the programs and functions are easy to understand and easy to learn. The main thing when working with a computer is to pay more attention to reference materials.

Today, training courses for any specialty are in demand more than ever. However, before opening them, you will need to soberly assess your capabilities as a teacher or leader and think about whether you can organize the educational process so that your enterprise will gain a foothold in the educational services market?

Instructions

Study the educational services market in your region and decide which specialties are most in demand. Not only the quick payback of your business depends on this, but also what kind of premises you will have to rent, what equipment and consumables you will need.

Register a legal entity or individual entrepreneur with the tax authorities and receive a certificate. Submit an application to Rosstat and receive OKVED codes. Open a bank account.

Rent a suitable room. Calculate how much space will be needed for lectures and practical classes. The main thing is that the premises are located in a fairly prosperous area, and best of all, on the basis of a university or children's center.

Purchase or rent equipment (computers, projectors, visual aids, office equipment) and furniture. Purchase all necessary educational literature.

Develop your own course or use existing programs. Create a staffing table and approximate class schedule. Place advertisements for hiring teachers in the media and on the Internet. If you plan to charge for your services, you will need a license, so you must have employees with teaching education and relevant work experience.

You may not receive a license to provide educational services if you open courses for the purpose of retraining your company’s employees or developing a dealer network. But in this case you will not have the right to charge tuition fees. To obtain a license you will need the following documents:
- constituent documents and charter;
- certified copies of the founders’ passports;
- certificate of registration with the tax authorities;
- OKVED codes;
- certificate of tax registration;
- list of educational programs;
- information about staffing;
- information about the provision of the learning process with literature and material and technical equipment of the courses;
- information about teachers;
- information about the premises.

Video on the topic

Anyone can learn computer skills. At the moment, dozens of different training centers are opened every year in our country to help people acquire the initial knowledge necessary to work with computers. Special centers are also opening that train people in computer skills in certain areas.