How to sell online courses. How to open training courses. How to sell a training course. Scale your advertising campaigns

Hello, dear friends. Today we will look at the question of how to sell your courses on Glopart. Let's consider in detail all the processes from registration to adding a product and connecting an affiliate program.

If anyone doesn’t know what Glopart is, it is an instant payment acceptance service and a catalog of affiliate products.

This is an ideal service for quickly starting and launching sales. All settings can be completed in 20-30 minutes.

Of all the services providing such services, Glopart is the most affordable. The commission is only 3% or 60 rubles per sale, and no subscription fee.

That is, if you are going to sell your course or book, and at the same time start without investment, then this is exactly the service that you can use at the start.

On the Internet you might have come across information that Glopart is a “cesspool”, “suck”, “garbage dump”. In fact, the service works great, and its reputation is due to the “Junk Courses” distributed through this service. And there are plenty of them there.

If you observe the trend in the development of information business in RuNet, you have probably noticed that against the background of the general mass, several information businessmen stand out who create high-quality products and do not deceive people. These are Evgeny Popov, Azamat Ushanov, Alexander Novikov, Evgeny Vergus, Mikhail Rusakov and a few others. These guys teach how to create websites, collect and monetize subscriber bases, affiliate marketing, and how to work and make money on the Internet.

And there are a huge number of authors who appear every week, more and more new and each with a new way of earning money. Nobody remembers their names, except perhaps deceived buyers. Moreover, these authors guarantee big earnings quickly and effortlessly. And there are 98% of such courses on Glopart. But this does not mean at all that the service itself is “gov..”.

But a sane person must see the truth. These courses will not teach you how to earn money. Such courses are created only to make money from people who are eager to get rich quick. So don’t give in to temptation and turn your attention and efforts to the ways and methods that really allow you to make money on the Internet.

Namely, on creating websites, connecting contextual advertising, monetizing the YouTube channel, affiliate programs and selling your own information products.

Registration in Glopart.

In order to start selling your products through Glopart, you need to register.

Enter your email address and confirm that you are not a robot.

A confirmation letter will be sent to the specified mailbox. Click on the link and go to your personal account.

Account setup.

After registration, you will be transferred to your personal account, to the section "My profile". General information about your profile is displayed here.

First of all, you must add a document confirming your identity (passport, driver's license). This is necessary if you want your course to win the Product of the Week nomination.

To add a document, open the subsection "My Documents" and click on the button "Upload document".

The next important section to fill out is . Here you add your phone number and indicate wallets, .

To receive the money you earned, you need to set up a withdrawal; to do this, go to the section and press the button "Enable auto-withdrawal". Now every Friday you will receive your money to your WebMoney wallet, minus 3%. Withdrawal to other wallets with a higher percentage deduction.

Fill in the remaining settings as desired.

How to add a product.

To add your product for sale, you need to go to the section "Goods" and press the button "Add product".

The first step is Basic Data.

Here you need to select the type of product, enter the name, address of the selling page, and also indicate the price.

Note: You indicate the price taking into account the service commission, see the example next to the price tag. That is, if you indicated a price of 500 rubles on the selling website, then you should indicate 440 here.

Second step – Image.

In this step, you must upload an image for your product (course, book, etc.). Click on the box image and select a picture for the course.

The third step is Affiliate.

An important step. You connect an affiliate program that will allow you to attract partners and increase sales.

I advise you to connect a two-level affiliate program and assign a commission of at least 350 rubles. Of course, this depends on the price of your product. The higher the price, the easier it is to attract partners.

For now, do not check the checkboxes next to “show to partners” or “display in the catalogue”. Place them after you place links to the payment form and affiliate program on your selling site. You will receive these links after completing the product adding procedure.

The fourth step is Description.

Select a section (category) of the product and make a short offer for partners. Here you create a description for the catalog that all partners will see. Get their attention and they will start promoting your course.

Fifth step – Form of payment.

There are many useful tricks at this step. You can specify the name of the product, which will be displayed only on the order form. Also choose the type of support service. You can connect an additional field in the payment form and a combecker (a special offer when closing the payment form). You can also connect statistics counters and online consultations.

Sixth step – After payment.

You also need to indicate the address of the page to which the visitor will be redirected in case of refusal to pay.

And of course, it would be useful to thank the buyer for the purchase.

Important: after links are added on the selling page, go back to the section "Goods" and enable the “show to partners” and “display in catalog” checkboxes, which I mentioned above.

After the product is added. It would be nice to add promotional materials and letters. They will also help attract partners.

This is done in the section .

Now everything is ready, the product has been added, and it must undergo moderation. If everything is fine with the sales page, the link to the product (for the buyer) works, then the product will be approved, and you can start sales.

And now I suggest you watch a video tutorial in which I show the entire kitchen from the inside.

That's all for me today. I wish everyone success in their work and good mood.

Best regards, Maxim Zaitsev.

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32 comments. to Article " How to sell your courses on Glopart”

Ksenya Yurievna

Useful and detailed article for bloggers, Maxim! I really haven’t progressed to such an information business, but what my years, everything is ahead!
I’m completely tired of my free product, and it’s exhausted me. Obstacles at every step. The code for the widget was made in a text editor, following your example. At first, an empty frame was displayed, without a picture; for some reason it is not displayed on my hosting. I had to insert it from the computer. It turned out to be a hybrid, but the transition to the landing page is good. Perhaps the image could appear from the hosting after a while, but I don’t know for sure, for some reason it is not displayed. While I installed Landing from Vergus, I’m saving yours for the second part of the book, it’s more beautiful.

Natalia
I don't like this Glopart. I've been to g... courses so many times! It would be fine if I lost small amounts, otherwise one day 5,000 rubles went down the drain. And it was not possible to get the money back. Glopart simply replied that I was not the only one, that this author had already been blocked, but what about the money……. They didn't even advise me to return anything.
If the administration were more strict about the published courses and checked them carefully, if it thereby ensured the image of its service, it would be much better.
- The service is excellent and affordable. But because of its accessibility, 98% of courses on it are pure scam. The service makes money on commission and is not particularly concerned about quality. By the way, I was very worried when I decided to post my course on Glopart. It was the large number of questionable courses that confused me. But, as for its technical part, everything works 100%. And buyers are already rating my course, not Glopart and what is posted there.
  Kate
  Thanks a lot!
  I have never bought courses myself, because I know how to use the Internet and a search engine)
  Once I bought a cheap course on creating a one-page website, etc.! I think it's useful! I haven’t studied your course yet, but I have it) I just came across you today)
  But I think it’s stupid to buy courses on how to earn a million.. No one will tell their real secrets) And the biggest problem is traffic) If there is traffic, then everything will be fine, but if not, then it’s like hitting the wall)
  It’s always difficult to start) I did the course, it’s not millions, but the topic is working. And on the sales desk, either write a money machine, of which there is a lot now and everyone swears at them later, or write honestly that you can earn your first money after a couple of weeks and at the same time investing not a lot of money.. Maybe you will be able to sell, but if it is written that there is a money machine , but in fact no. You don’t want them to swear, etc..
  Well, that's it, thinking out loud)
  I agree with Natalya, and you also write that 98% of it is real... Yes, Glopart writes that it checks the courses, but in fact it doesn’t matter. I provided them with the copyright, which I did on the site in 10 minutes. and they put it up right away.. But I was in a hurry and my page was in vain for a month.. It’s impossible without a newsletter..

Colleagues, greetings!

Today I want to talk about 2-step sale of expensive online courses. To begin with, I will express my observation: many participants in the educational market believe that online learning should be [at a minimum] cheaper full-time, or [at maximum] very cheap or even free. As if the value of the knowledge given is reduced due to the training format. In my opinion it is necessary value your expertise and the benefits that your training provides. Appreciate adequately, but do not belittle. For example, we at the Smart Consult Educational Center sell programs for 4-5 thousand, 15 thousand and 30 thousand. We sell well. Theoretically, they could offer these courses for 500 rubles. But what's the point?

Someone will say that people don’t buy expensive online courses from him, and they will see the reason for this in the high price, and not in the quality of the product or the sales method. And both are important. What is the best way to sell programs that are significant in price? For this, there is a simple 2-step sales technology that has long been known to marketers. That is, not “head-on”, but through an intermediate stage. For example:

1) 2-step sale via webinar.

According to this scheme, clients are first attracted to free or inexpensive webinar on the topic of your training. For example, you sell expensive courses for chief accountants and for this you conduct a free webinar on a topic from the series “Current changes in accounting in 2015.” The risk for participants is minimal, and if the topic is relevant to them, they will register, even if they are not ready to buy anything else right now. With the help of such an event you will collect base of potential clients, with which you can continue working and convert some of them into purchasing a course.

Your task at this webinar is to provide the promised usefulness, as well as demonstrate your expertise. If webinar visitors recognize your level and understand that you can be for them useful, half the battle is done. At the end of the webinar, you can announce your online courses or other products; As a rule, this is perceived as completely normal.

Approximate structure of such a webinar:

Greetings -> Meet the webinar participants ->Informative part -> Answers to questions -> Announcement of paid courses -> Call to action -> Completion of the webinar.

The structure may vary, but if you do not yet have experience conducting similar sales webinars, it is better to stick to this one. At the “Announcement of paid courses” stage, you need to show your online courses and tell them why they are good. At the “Call to Action” stage, it is necessary to voice what those who want to buy it need to do (register, send a letter, call). It is advisable that some kind of special offer (with a discount, for example) be announced for webinar participants, which can be used for a limited period of time (for example, 2 weeks).

2) 2-step sale through demo access.

An alternative to conducting selling webinars is to sell courses through free demo access. In this case, those interested are invited to study part of the course (10-15%) free of charge for review. In this case, we do not set any strict time limits, although they can be set. As a result, the potential student gets acquainted with the materials (and evaluates their quality), with the distance learning system and decides how much he likes everything and how suitable this learning format is for him.

It is important that at the first step (whether it be a webinar or demo access) with a potential client, it is established and maintained dialogue. For this it will be very useful to use CRM systems, especially if you are counting on a large number of clients. We recommend the Tallanto system, which can be purchased with a 10% discount if you say that you are applying from the Smart Platform.

Selling online courses is a very popular topic today and anyone, for example, watching videos on YouTube finds suitable video channels with interesting and useful materials in all areas and niches.Today, you can learn almost any profession on the Internet - from handicrafts to driving a car. You can learn anything, anywhere, without leaving home.

But you can also train others by creating your own product and starting to sell it online. But here a reasonable question arises for people who do not understand anything about Internet promotion: how to create your own online course and start selling it?

I have prepared for you a 30-day checklist for creating online courses and selling them online. In the checklist itself I will show examples from my experience and examples of other projects.“30 days sounds optimistic, but it’s hard to believe,” you say.

“You’ll have to sweat,” I’ll tell you, because you’ll have to completely immerse yourself in the work. After all, do you want to realize your potential on the Internet?

Want to? Or not? Forward!

Funnel concept [1 – 2 days]

Do you want to really start creating a business, not a second-rate slag?

Then you need to think about the value of the project, your personal attitude towards it - whether you really do business from the heart. Because today, along with extraordinary projects, extraordinary under-projects appear, to which some narrow-minded people are led and ultimately become disappointed.You're not one of those, are you?

I'm sure so.

So, people around are getting smarter very quickly thanks to the Internet. Nowadays everything is developing quickly and it is difficult to surprise with anything, to offer something truly original. And it’s becoming more and more difficult to inspire trust. Therefore, the first task is to resonate with the audience you are about to start selling to.

And how to win it over from the audience?

To do this, it is necessary for your potential client to get to know you, your knowledge, expertise and increase their trust factor.

Regarding the funnel, watch my video again:

Now check out the schematic illustration of an online funnel for any online project. This is the simplest scheme that is applicable in any niche.

Here are the stages that should be present in the funnel:

Now we will analyze all the stages of the funnel in order. I will show you using my Master-Group product as an example.

We launched the product using this funnel from the very beginning. Yes, it has now been improved, but I won’t bog your brain down with a variable funnel, but will show you the simplest diagram.

Create a worthwhile product [2-10 days]

I have already said that there are enough of all kinds of shitty products on the market, scams and pseudo-courses on making money on the Internet and how to distinguish bullshit from real and adequate Internet projects. You can learn everything in detail from me personally in this video:

Remember that great marketing can destroy any business if the product is terrible. Therefore, building stunning marketing around a terrible product is suicide.

Any quality product has common criteria and indicators. And most importantly, what your product should solve:

To solve the problem
Satisfy desire

Even if a person does not get results after taking your courses, this does not mean that your product is bad. This means that the person has gained experience using your methods. The main thing is that the person studied and gained experience in order to achieve the result.

The main result of the courses is for a person to “do” what is discussed in the courses. And he understood that the course really gave him a technique on how to get results.

Example E11even Marketing

I brought my training training “Master-Group” to the market. This is a closed coaching group on starting your own Internet business.

What is this product?

In just 1-2 months you can launch your business online from scratch and scale it in the next six months. That is, after completing the training, you will already have a ready-made online project that generates income via the Internet and increases every month with the introduction of trendy Internet marketing technologies.

To create a product you only need 8 days of painstaking work. Record at least 5 training videos in your niche + 3 videos for

I show an example of a lead magnet using my product as an example:

3 free lessons with checklists, instructions and tasks, after completing which a person will be able to start creating his own Internet business from scratch.

The goal is to provide usefulness to a person and through this increase the trust factor. Then, after completing 3 lessons, he is offered to purchase paid courses. The main thing is that lesson 1 is intriguing and you want to know what happens next. And with each lesson it gets cooler and cooler. Then the sales conversion becomes higher.

In general, your product is 10% free and 90% paid. 10% is a test drive, like test driving a car at a car dealership. In order for a person to want to buy a car, they offer him a ride in it - that is, try the product. And if a person is satisfied, then confidence in the salon increases and the likelihood of a purchase increases significantly.

By the way, this is what my paid product looks like inside:

One-time offer [11 day]

One more product in the funnel, which is paid, but has some features. The goal is not to make money, but to teach people how to buy and not be disappointed in their purchase. And the second goal is to recoup the investment in advertising.

If you are thinking about making money on it, then I dare to disappoint you - you will not earn anything on it, because the optimal cost of the product is up to $30. Normal - 1 - 5 - 7 $.

My product is “How to Make Money in Consulting from $1000”.

This is 1 of my products that a potential client, going through the funnel, can immediately buy or miss.

Remember!

Your one-time offer should create a wow effect on the client and make him buy a super solution at a ridiculous price. That is, the value of the product must be 100 times greater than the price itself. Then the sales conversion will increase.Further, if the client likes the OTO product, there is a high probability that he will become a client again and buy the main product.

Landing for a Lead Magnet [Day 12]

Landing for is a program that encourages a person to give up their contact information - email, name in exchange for receiving a free course. And on the landing page itself there should be a standard selling text with the following blocks. I will give everything using the example of my funnel:

The lead magnet header is the main element. A person must understand where he ended up and what the essence of the site is. Look at our

What is this?

A series of free online master classes

What are the master classes about?

How to make money online from your hobby or favorite business

What do you need to do to watch?

Leave your contact details

The second block is the pain of the target audience. Find out from your prospects what they care about and reflect this on your lead magnet. Just write down the real pains of your clients. You solve their problems, not yours. Example:

Block 3 - tell us about yourself, who you are and what your achievements are.

Next, you describe the lessons themselves, what awaits a person after entering their data. It is advisable to visually depict what is inside. This way a person will understand whether he needs it or not at a visual level. You can also describe how the training will take place and what the person will receive as a result of completing the courses.

Page selling your product [14-15 day]

This is the most important stage in the funnel because this is where the sale happens. And here you need to work out the selling landing page well - work out copywriting, social proof, psychological triggers of influence and customer objections as much as possible.

I won't fully reveal all the cards on how to do this. Just look and see for yourself. Take a look to take some of the features and elements for yourself:

We write, sell ourselves and our product [15-20 days]

Product creation has been successfully completed. The funnel is almost ready, the main tool of contact with the audience remains - E-mail marketing.

As you remember, in the landing page header there is a form where a person enters his data. After confirmation, he should receive emails from the automatic mailing list - a monthly sales cycle, during which there is automatic interaction with the client and the sale of the product to him.During this period we do not touch it. Everything is done by the funnel and letters.

But how to write good and catchy letters?

If you have forgotten, you can return to it right now and start reading. In the meantime, I will briefly outline the main points when writing letters.

Letter subject-What is your letter about? What is its purpose? The subject line of the letter should fully correspond to what is inside and the headings should be interesting, intriguing, and force you to open the letter.
Greetings— insert a script with the user’s name so that the letters are personalized. The audience is cold, and to warm it up, show them the word that is most valuable to them - their name.
Gratitude— don’t forget to thank you for subscribing and trusting you.
The essence is describe the essence of your letter in one sentence.
Main part- we open the topic and make the first call - click on the button and go to the site to watch the lessons.
Completion- call number 2 - they may not click on the first link, you need to give it a second chance.
P.S.— we summarize and summarize the letter.
Parting

Traffic [20-28 day]

Now it's time to come to the surface and show yourself and your product to the audience. You are faced with the issue of traffic. And how to choose the optimal source and get real sales.

Just don’t forget that we send traffic not to the offer page, but to the lead magnet!

Try Facebook —

Analyzing your funnel [day 28-30]

Always analyze your activities.

It is considered to be the simplest analytics service. Therefore, it must be installed on the site so that you can see everything that happens on the site and how users behave - where the mistakes are and what needs to be fixed.

In Yandex. Metrica has a very useful Webvisor service, thanks to which you can monitor the usability of your website.

P.S.

A month will pass and even more work will appear. But the main routine work is behind us. Now you already have a ready-made functioning Internet business, which needs to be improved and improved to the maximum. Because if you stand still, then thanks to modern Internet technologies, your competitors will bypass you. Like this

P.P.S.

Oh, I forgot, take it - it will come in handy.

On March 20–21, the first practical conference on online education will take place in Moscow, at which the most famous Russian educational brands will share their knowledge in the field of creating and promoting educational products.

Evgeny Lebedev

Director of Marketing and Product at Foxford Online School.

Assess demand

Marketing your educational project begins at the stage of choosing a training topic. If no one wants what you teach, then no amount of promotion or advertising will help you sell the course. Who, for example, needs courses on using mechanical abacus? But 30–40 years ago, this was a very useful skill for any grocery store salesperson.

You can estimate demand using several tools.

Search volume analysis at wordstat.yandex.ru. Formulate what search query is most likely used by people who could potentially learn from you. Check its frequency and assess seasonality.

Social media demand analysis. Formulate what people write when they look for something related to training and ask their friends and groups on social networks about it. Enter this phrase into the search and analyze the quantity and quality of the posts shown.

Study. The previous paragraphs allow us to study formed demand, when a person already has a clear need and is trying to satisfy it. But more often it happens that a person would be glad to learn something, but does not actively search for it. Then you can do your research. Create a questionnaire in which you tell about your educational product and place a pre-order form. Distribute this questionnaire to your friends and friends of friends. This way you will understand whether there is a demand for a similar product in your environment. It’s important that you don’t need to create the content itself to conduct this type of research. You only pretend that you have it, and thereby check the real need.

Provide the information correctly

If there is a demand and your expertise is in demand on the market, then it must be correctly presented to a potential audience. Make a website (or a separate landing page) and describe the benefits of studying with you.

Show that you are an expert

The most important competitive advantage in education is the name of the expert and his status. A programming course from MIT (the largest university in the USA) and a course from a talented self-taught person from Voronezh are perceived by potential audiences in completely different ways. Although it is not at all necessary that, from the point of view of effectiveness, the course from a self-taught person is worse.

If you are a recognized expert in the market, then don’t be shy about it. Formulate your achievements that are related to the course and tell the audience about them.

If there is no big name yet, then show your qualifications with the help of a portfolio, certificates, diplomas, tell about a relevant position and experience.

Create a training program

The curriculum allows the audience to understand whether this is what you will teach. The course may be called “Analytics”, but it consists 100% of theory. And a potential buyer is waiting for an internship. He comes for a solution to a problem and wants to learn how to work with databases himself.

Demonstrate that your training program will solve the buyer's problem.

In the program, it is important not only to identify the topics to be studied, but also to show what skills the buyer will receive at the end. You can go even further and “package” the skills into a specific benefit for the buyer: for example, showing what his resume will look like after completing the course.

Showcase the benefits of your course

How will your course differ from dozens of others? What makes it unique? If you can't answer these questions right away or are talking about the quality of the program and the awesome expert, then think again. All courses are taught by good teachers and are taught according to effective programs. At least that's what everyone claims. But they buy courses with unique advantages. Think of them and create them.

Find a reason to believe you

When presenting information, it is important that it be believed. Statements like “146% of students were satisfied” have not convinced anyone for a long time. Give your potential audience a reason to believe (RTB).

Effective RTBs can be:

Reviews from real students on the site confirm that studying with you will help you achieve results. The video format, posting them on your students’ social networks, calling for details from the students and their contacts will help increase confidence in the reviews themselves.

A free webinar where you will cover one of the topics of the training program and demonstrate your teaching skills and expertise.
Video (screen recording) from past classes or webinar with a short story on the topic of the course.

A promise to return money if the program is not suitable for the student. Only an honest promise with transparent rules.

Data on the number of course participants. This is social proof that the course is worth enrolling in. Just numbers are not enough to make people believe you; show your students and tell them what they managed to achieve.

Facts about the UX Design course, Skillbox.ru

Theses and reviews from students of the UX Design course, Skillbox.ru

How to start promoting a course

After quality content packaging, it’s time to start promoting it. In general, working on promoting educational content is not much different from working with other products. A basic checklist looks like this.

1. Identify your target audience

young professionals who know the basics and want to improve their skills in order to get promoted;
experienced specialists from related fields who decided to change their profession;
mothers on maternity leave who want to learn something fundamentally new.

2. Set up analytics

It will allow you to determine the effectiveness of marketing channels and adjust your promotion plan.

3. Determine a set of channels for promotion

The main channels for promotion are usually the following:

contextual advertising;
advertising on social networks;
advertising on thematic websites;
publications in groups on social networks and in thematic media;
direct sales.

As a rule, if we are talking about a small, “craft” course, then the main promotion tool is advertising on Facebook and VKontakte.

4. Determine your test budget

Remember that your task is to pay less to attract a user than you will ultimately receive from him. At this point, you can work with two variables: the cost of the paying user and the price of the product.

Determine the starting price for the course based on an analysis of competitors’ pricing policies.
Launch a small advertising campaign.
If the ratio of advertising costs to sales revenue suits you, great.
If you are not satisfied, then try raising the price and see if the sales volume decreases. Or try lowering the price and see if the cost to the person paying decreases.
If the ratio is still not satisfactory, then call an advertising expert who will tell you whether it is possible to reduce the cost of a paying user by fine-tuning advertising campaigns.
If everything is set up correctly, but there are no sales and you are not ready to suffer losses, then we return to the previous stages, check the demand again and work on packaging.

5. Scale your advertising campaigns

If your content allows you to scale sales, then after finding the first marketing channel with a cost per paying user that suits you, launch a second channel, a third, and so on.

Features of educational course promotion

Despite the fact that in general the tools for promoting educational services do not differ from the generally accepted ones, there are several features that are worth paying attention to.

1. From the first days of a product’s life, it is very important to think about the so-called word of mouth, or more precisely, about your brand. If you conduct courses named after yourself, then your name is your brand. High-quality training, user happiness, and educational results are the minimum required to develop a brand. If everything is in order with the required minimum, then ask to leave reviews on social networks. Personally write to everyone who completed your training, ask for feedback and, if you liked everything, ask them to write a review on social networks.

2. Develop a referral program. Learning together is more fun! And your students can become your agents of influence.

3. Making a purchasing decision can take weeks or months. Therefore, the advertising you launched today may only produce results in a few months. Be patient.

4. In educational content and its marketing, it is important to maintain motivation. Without motivation, the student will not have good results and your product will not have a good reputation. To maintain motivation, introduce elements of positive reinforcement: motivational letters after completing homework, success stories of your students, bonuses for the best students. You can also work with negative reinforcement: for example, we call the parents of those students who miss classes, and the parents become effective educational motivators.

25 people came to the first stream, about 50 to the second. It is not yet scalable as a business, rather just a way to convey some developments to people. And earning money is a nice addition.

I decided to launch the course because I always manage to explain things clearly. And everyone says that this is one of my strengths. I tried for a long time to develop my weaknesses, but then I decided to try to do something using my strengths. You can say that this is a hobby, I always try to do something besides my main job, although all my hobbies are related to business.

I promoted the course through my personal network of contacts on Facebook plus advertising there. Because the audience relevant to the course topic lives there. I received powerful feedback from the first course participants and understood what I needed to do if I wanted to scale the project.

Alexey Kulichevsky

Director of Marketing at Osome.com.

It’s difficult for me and many of my friends to hire good marketers and analysts. There are very few people with the necessary skill set because no one teaches it. I have accumulated enough experience over 12 years, I love and know how to share it. There is enough material on the Internet on design, CSS and HTML, and instructions on working with advertising platforms. Maxim Ilyakhov teaches me how to write and edit texts better than me. But according to the analytics there was nothing. That's why I decided to make this course.

In a year and a half, 471 people completed it. It was included in the educational program of several universities. People are starting to list it as additional education on their resumes. I periodically receive feedback from entrepreneurs I know that my graduates really work much better.

In principle, I am satisfied, but now I see many shortcomings in the course: some topics could be covered more fully or clearly, several important topics need to be added. I'm very worried about my homework. I want students to get feedback as quickly as possible, but I can't check papers quickly enough.

I started creating the course by writing the first two lessons and making a page with a payment form on my knee. After that he wrote on Facebook: “Hello everyone. Look, I made a course here...” This produced the first 150 students. Everything was done so primitively that I signed each student manually: I opened Yandex.Checkout, copied the email, went to Mailchimp, inserted the email, and clicked “OK.”

After that, I had no time for advancement: I had a two-week head start, and then every week I needed to give a new lesson. If the topic was well understood to me and I had already taught it before, then it took just a week to write, edit and design the lesson. If at least something was unclear, it could take 2-3 weeks, because suddenly it turned out that the topic was more complicated than I thought.

The course contains 16 lessons; writing them took six months of work without days off. When I finished the course, I redid the landing page and posted on Facebook again: “Dudes, I finished the course and made a new landing page.” Well, that's all. I didn't promote it anymore.

Most important feedback: 150 sales in two days after launch. Firstly, I realized that the course was necessary and important. Secondly, I burned bridges. The money has been received, there is no turning back. I'll have to write.

Sergey Bolisov

Chief Distribution Officer to the website.

I consider my course quite successful. I don't run it as often as I'd like, but all launches have gone well. Operating expenses are minimal, I do everything myself, so I remain in the black. This year I want to experiment with participation formats and packages, this seems like an interesting scaling option.

The course was launched for several reasons. Firstly, I like to explain to people what I am good at and what will help in my work. I feel like I am helping them develop. Secondly, this is how I improve in the development and promotion of my own product - I hit the bumps on a small scale, so that later I can avoid this in large projects. And thirdly, this is additional money that I spend, including on charity.

I mainly recruit participants from announcements on my pages on social networks and on friendly platforms. Sometimes I ask you to post, sometimes someone does it on their own initiative. Often my announcements appear on Tilda’s social networks, and fairly well-converted traffic comes from there.

I don’t want to make a blunder, but I can’t communicate with thirty students every day. Therefore, after the first launch I realized that I would only recruit small groups. Not everyone will like this option, it’s like you’re artificially limiting yourself to a certain ceiling, but for now I’m more comfortable this way.

I also realized that people come not so much for knowledge and skills, but for feedback. It is important for them to have someone who understands this topic better than them to look, advise and guide.

One of the main insights: most of the time is spent not on classes, but on communicating with students.

Even if everything was explained in detail at the webinar, many questions will certainly arise. So I advise you to be patient. Well, it will take a lot more time than you think.

If you understand that you want to launch your own educational product, but you lack knowledge, come to EdmarketConf-2018, which will be held on April 20 and 21 in Moscow, at the Skolkovo technology park. At this practical conference on online education, top managers of leading educational companies will tell you how to create educational courses from scratch, promote and sell them. The conference can be watched online.